Refresco UK & Sparks Transport Partnership
22 December 2017
Refresco UK’s long-time haulier Sparks Transport based out of Glastonbury, has delivered 18 new trailers emblazed with the Refresco brand, which adds to six existing Umbongo logo’d trailers already in their fleet. With a total of 24 trailers now using the Refresco logo this equates to approximately 10% of Sparks Transport’s entire trailer fleet.
John Sparks MD of Sparks Transport says “the addition of these new trailers demonstrates Sparks Transport’s commitment to continuously expanding our commercial relationship with Refresco UK, and most importantly delivering for Refresco customers. The trailer designs have created quite a buzz on social media, appearing on the likes of Scania UK’s Instagram account”
The new trailers have three different designs and will be seen up and down the length of the UK delivering for Refresco, travelling >1.2million miles a year, or equivalent to five trips to the moon! The new trailers provide Refresco UK both a cost effective and highly visible way of improving brand awareness throughout the UK.
Richard Dale, Refresco UK’s Supply Chain Director says “the trailers have a colourful and vibrant design and will certainly add to our growing brand awareness in the UK market. Initiatives such as this demonstrate the value of collaborating with creative and customer focused local businesses like Sparks Transport, as Refresco enters a new and exciting period in 2018”
The trailers are just one of several innovative logistics and transport projects that Refresco UK is currently implementing with a view to improving Refresco UK’s presence in the market and customer service going in to the New Year.